PR in Bangladesh: Getting Featured in Prothom Alo, The Daily Star & More
Bangladesh has one of the most active online news ecosystems in South Asia. Hundreds of portals publish around the clock, TV channels run 24-hour news, and Facebook news pages reach millions of readers every day. For businesses that’s a huge opportunity — if you understand how the system works. My team at Markertion works with 150+ national and regional outlets and has run PR for e-commerce stores, education platforms, hospitals, tech startups and founders. Here’s what we’ve learned.
Why PR matters for Bangladeshi brands in 2026
- Trust: Bangladeshi buyers still check whether a brand has “been in the news” before paying online — especially in e-commerce, education, health, real estate and fintech. A Prothom Alo or Daily Star logo on your website can lift conversion rates noticeably.
- SEO: Links from national portals carry strong authority for
.com.bdand Bangladesh-targeted sites — often more than dozens of foreign guest posts. - AI search: When someone asks ChatGPT or Gemini “best online shop in Bangladesh for electronics”, the answer is shaped by news coverage, listings and reviews.
- Personal branding: Founders, doctors and consultants use features to build credibility with investors and clients, and to support a Google Knowledge Panel.
- Investor and partner visibility: English-language business coverage is often the first thing foreign partners find.
Which outlets matter?
National dailies
Prothom Alo, The Daily Star, Jugantor, Kaler Kantho, Samakal, Dhaka Tribune, The Financial Express, Daily Sun, The New Nation and Jaijaidin. English dailies — The Daily Star, Dhaka Tribune, The Financial Express — are usually best for B2B, tech and international audiences. Bangla dailies deliver the widest mass reach.
TV channels
Channel i, NTV, Jamuna TV, Somoy TV, Channel 24, Ekhon TV, RTV, Independent TV, Desh TV and Bangla TV. TV coverage works for launches, events and press conferences, and the online versions of TV news often come with strong web authority as a bonus.
Online portals and regional news
Beyond the big names, many fast-growing online portals and regional papers offer good authority, faster publishing and lower prices — ideal for building a natural spread of links.
Facebook news pages
Pages such as The Front Page, Nutshell Today, Infogram and Tech Bongo reach younger audiences quickly. They’re excellent for awareness and launches, but they don’t pass SEO value, so treat them as a reach channel.
Types of PR in Bangladesh
- Press release / news story — one story published across multiple portals. Best for launches and announcements.
- Feature article — an in-depth story on one outlet, often about a founder or brand journey.
- News backlink placement — an article with a dofollow link to your site, chosen for SEO value.
- TV coverage — on-air reports, talk-show appearances and press-conference coverage.
- Social media PR — photo cards and posts on large news pages.
- Personal branding — profiles and interviews for individuals.
How much does PR cost in Bangladesh?
| Package | Outlets | Typical price |
|---|---|---|
| News campaign (one story) | Any 5 | ৳30,000 |
| News campaign (one story) | Any 10 | ৳45,000 |
| News campaign (one story) | Any 20 | ৳80,000 |
| You choose outlets + dofollow link | 5 / 10 / 20 | ৳75,000 / ৳1,40,000 / ৳2,70,000 |
| You choose outlets, no link | 5 / 10 / 20 | ৳50,000 / ৳90,000 / ৳1,60,000 |
| Budget brand news (no link) | Any 12 | ৳30,000 |
Prices vary with media authority and niche. Full details are on the PR in Bangladesh packages page. For international coverage, compare media placement, press release distribution and Digital PR.
How Bangladeshi PR boosts SEO — real numbers
| Client | Result | PR links | Time |
|---|---|---|---|
| BD e-commerce site | 265 → 8K visits (+3,025%) | 15+ | 3 months |
| Educational platform | 19K → 92K visits (+374%) | 35+ | 4 months |
| BD e-commerce site | 2,337 → 8K visits (+242%) | 20+ | 4 months |
| BD e-commerce brand | 30K → 57K visits (+87%) | 25+ | 3 months |
The pattern is consistent: a handful of links from trusted national portals can do more for a Bangladeshi site than dozens of unrelated foreign links. They work best when the site is technically healthy and has strong category pages for the authority to flow into — covered in the SEO playbook for Bangladeshi businesses.
How to write a story Bangladeshi editors will publish
- Lead with the news: what happened, who, where, and why it matters to Bangladeshi readers — in the first two sentences.
- Keep it tight: 300–600 words, with a quote from a named founder or spokesperson.
- Provide visuals: a high-quality landscape image (1200px+) and your logo.
- Choose the right language: Bangla for Bangla dailies, English for English dailies — never machine-translate.
- Cut advertising language: “best”, “No. 1”, “revolutionary” get edited out or rejected.
- Add proof: numbers, customers served, awards — facts editors (and AI assistants) can quote.
How to choose a PR agency in Bangladesh
- Ask for the outlet list with metrics — authority, traffic and whether links are dofollow.
- Ask for live examples from the last three months.
- Confirm guaranteed publication and what happens if an outlet drops out.
- Check reporting — you should receive every live URL.
- Make sure they understand SEO, not only media relations.
It also helps to think beyond one campaign. Combining local PR with local citations and a few international guest posts gives a natural, powerful link profile. And if you’re new to PR overall, start with Digital PR vs Link Building.
PR mistakes to avoid in Bangladesh
- Publishing the same text everywhere with no news angle — editors bury it, readers ignore it.
- Paying for “100 sites” packages on unknown portals with no traffic or authority.
- Forgetting the link — many campaigns publish brand news without a link, wasting the SEO value.
- Linking every article to the homepage instead of the category or service page you want to rank.
- Running PR once and stopping. A steady rhythm — one story every month or quarter — builds lasting authority and recognition.
A good rule: every PR campaign should have a clear goal (trust, SEO or launch reach), a target page, and a report with every live URL.
FAQ
How much does PR cost in Bangladesh?
From about ৳30,000 for one story on 5 outlets, up to ৳80,000 for 20. Dofollow placements on chosen outlets start around ৳75,000 for 5.
How long does it take?
Usually 3–7 business days. TV depends on channel schedules.
Do PR links help SEO?
Yes — dofollow links from national news portals are some of the strongest local authority signals.
Bangla or English?
Bangla for mass reach, English for B2B and international audiences. Write each natively.
Founder & CEO of Markertion, a Digital PR and link building agency founded in 2021. Since then Shahidul and his team have built 6,000+ links, earned 4,500+ editorial backlinks and grown 165+ global and Bangladeshi brands including Adobe, VEED.io, Invideo and GPTZero. Everything in this guide comes from campaigns his team runs every week.
Editorial note: figures quoted from client campaigns are estimated organic traffic from Ahrefs, published with client permission and names withheld under NDA. Prices are current at the time of the last update and may change.